Do Tank 2017 Challenge

On urban environment:

How might we design the future of storefronts & urban streetscapes?



The Do Tankers started with an intensive weekend focused on discovery and  ideation. They learned key concepts of design thinking, ethnographic research, and basic creative prototyping. The weekend included a combination of lectures, workshops, field work, team work and individual sessions. As usual, we have a scavenger hunt in the city to gather ideas around different neighborhoods.



We invited a range of design experts and subject matter experts to guide the participants throughout the process: 

  • Eric Ho, Founder & Designer, MILES
  • Lee-Sean Huang, Co-Founder & Designer, FOOSSA
  • Justin Levison, Hacker in Chief at Makeshift Magazine
  • David Colby Reed, Co-Founder, FOOSSA
  • Heidi Sloane, co-founder of COLAB Cold Brew, communication + strategy for The UnSchool and 



Research, through observation, interaction and interviews, is a key part of the program. The Do Tankers went to different local locales to document and draw insights, and also leveraged the neighborhood of Hell's Kitchen to interview locals and neighborly organizations.



From expert led sessions on Permission to Prototype and Agile Prototyping, the Do Tankers learned different ways to produce fast and agile prototypes that are ready to be tested in the real world. Iteration is emphasized throughout the program-- participants gather feedback from real users and adjust as they move forward. These prototypes were implemented live in the storefront at Prime Produce to test how users would engage in them.